Netflix Switzerland price comparison: all plans
Netflix prices in Switzerland at a glance: Basic, Standard and Premium
When comparing Netflix prices in Switzerland, the monthly price, picture quality and simultaneous streams all matter. Netflix offers three plans here. On the official Netflix website for Switzerland prices range from CHF 14.90 to CHF 29.90 per month: Basic costs CHF 14.90, Standard CHF 22.90 and Premium CHF 29.90. These prices have applied since the increase in October 2025, as reported by nau.ch.
Netflix's Swiss plan descriptions and the provider information linked below confirm the following differences (checked on 3 November 2026):
Basic (ad-free): HD (720p), one device at a time, downloads on one device.
Standard: Full HD (1080p), two devices at a time, downloads on two devices.
Premium: 4K (Ultra HD), four devices at a time, downloads on six devices.
The Swiss plan overview lists Basic, Standard and Premium, with no separate ad-supported plan. Do not apply the prices of ad-supported plans in other countries to Switzerland. Check Netflix's current terms before subscribing. According to Netflix, live and special events may include advertising even on otherwise ad-free plans.
Total annual costs and a worked example
Monthly prices may not seem like much, but they add up over twelve months. The calculation is simply the monthly price multiplied by twelve, without discounts or promotions:
Basic: 14.90 × 12 = CHF 178.80 per year
Standard: 22.90 × 12 = CHF 274.80 per year
Premium: 29.90 × 12 = CHF 358.80 per year
Choosing Standard instead of Basic costs an extra CHF 96.00 per year (274.80 − 178.80). Moving from Standard to Premium adds another CHF 84.00 annually. Three questions can help you decide whether the extra cost is worthwhile: Will several people watch at the same time? Do you need Full HD or 4K, perhaps for a large television? And do you want downloads on several devices, for example when travelling?
Netflix does not offer a free trial. You can cancel at any time; with a normally paid subscription, access generally continues until the end of the current billing period. If you are billed through a partner, you may need to cancel through that partner. Available extra member slots cost more; check eligibility and the current price in your account rather than budgeting for an unverified amount.
The price increase and what it means for existing subscribers
The October 2025 increase applies immediately to new subscribers, according to digitec. Netflix says existing subscribers are moved to the new prices in stages, depending on their billing cycle. As an existing subscriber, you therefore will not necessarily see the new price on the same day as new customers, but on your next bill after the change takes effect for your account. You can find out when it affects you in your account settings or in Netflix's notification.
digitec cites the so-called ‘Lex Netflix’ as the background to the increase. Since 2024, streaming services have been required to invest four percent of their revenue in Swiss productions, and digitec says Netflix is passing these costs directly on to customers. This is the publication's assessment, not a statement from Netflix itself.
An older study by hellosafe.ch (using data from 2022) shows that prices rose by up to 25 percent over five years. That is useful as an indication of a trend, not as a current figure. Some guides suggest a possible Standard price of CHF 21.90 for 2026. This is a forecast and contradicts the current price of CHF 22.90. Budget using today's prices and bear in mind that further changes may follow.
Paying through your Swisscom or Sunrise bill: check the conditions
Comparis points out that Netflix can be billed through partner companies. If you have a Swisscom or Sunrise subscription, you may be able to pay for Netflix through your monthly bill. This is convenient: you have just one bill and do not need to add a credit card.
However, the sources reviewed do not provide reliable information on whether this option involves additional costs or different conditions. Check a few points before signing up. Does the price on your provider's bill match Netflix's list price? Do you cancel through Netflix or through your provider? And is the billing tied to your mobile or internet subscription, meaning that switching providers could change things? If you are already comparing providers, you can find guidance in the overview of Swisscom subscriptions, including costs, contract length and network and in the money-saving tips for Sunrise subscriptions (in German).
Netflix compared with other streaming subscriptions in Switzerland
When looking beyond Netflix, it is worth comparing not just the monthly price but also what you actually watch. For a service you only need for one series, a monthly subscription that you start and stop as needed can make sense. A service you use every day may justify a higher price. For an example of how the costs add up over a year with another major provider, see Amazon Prime Video in Switzerland: prices and costs.
Country comparisons also help put prices in context, although they need to be treated with caution. Watson compared subscription prices and the working time needed to pay for them in an article dated 15 October 2025. In that snapshot, Switzerland had the highest nominal Standard price but ranked 18th among the most affordable countries at around 50 minutes of work. This is a wage-based snapshot, and the methodology matters. 20 Minuten reports on an analysis by Comparitech, which found that Netflix does not offer good value for money in Switzerland, Liechtenstein, the USA or Denmark. This analysis is based on the number of available titles, not on your personal viewing habits. What ultimately matters to you is whether you watch the content you are paying for.
Which plan suits your household?
Rather than going with your gut, use specific criteria:
One person, one simultaneous stream, HD is enough: Basic is sufficient. At CHF 178.80 per year, it is the cheapest way to subscribe.
A couple or housemates in the same household, two streams, Full HD: Standard is the sensible middle option. The extra CHF 96.00 per year compared with Basic is worthwhile when two people regularly watch at the same time.
A family with several screens or a 4K television: Premium offers four simultaneous streams and downloads on up to six supported devices. Sharing the cost applies to people in the same Netflix household. Anyone living elsewhere needs their own account or an available paid extra member slot. Downloads are limited to eligible titles and are subject to expiry and usage limits.
Occasional viewers: Since there is no minimum commitment beyond the month, you can subscribe to Netflix only in the months when you use it.
Choose your Netflix plan according to the number of simultaneous streams in your household, your preferred picture quality and your budget. Base your calculations on your actual habits and check Netflix's current price before changing plans. The annual totals shown are twelve unchanged monthly payments, not an annual subscription or a price guarantee.
If you consider your streaming budget alongside internet and mobile services, it helps to look at the total cost. The article How much internet do I need explains how much bandwidth you need for streaming. For a broader overview of the market, see the internet comparison for Switzerland (in German). We will add a disclosure about possible commissions on this page once the terms have been clarified.
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